Content writing is no longer a chore like it used to be. Thanks to Artificial Intelligence-based tools like Chat GPT, Co-pilot, Gemini and others, you can churn out content like magic. But therein lies the catch.

Content, unless it is context-specific, will not fulfil the communication objective. It needs to have the nuance and context specific to the target audience’s mind. Human intervention is absolutely necessary to add emotion to content developed through AI-based tools.

At Bombina Global, our team of writers begin a project by first getting to know the objective of the content development exercise, the mindset of the target consumers, and their information needs. The preparedness ensures the outcome is exactly to the client’s need.

Some of the media platforms we develop content for, include:

• Features: Engaging narratives combined with storytelling and in-depth analysis
• News: Timely, accurate, and objective reporting with the audience’s needs in mind
• Special Reports: Writing that breaks down complex topics for analytical clarity
• Columns & Viewpoints: Persuasive opinion pieces to provoke thought and dialogue
• Podcast Scripts: Dynamic, engaging scripts to balance entertainment, insight and information

Web content: Content for websites, social media, and SEO and other marketing needs